Social networking Sites

Tue Feb 23, 2010 2:00 pm

Social Networking Sites
Social networking has become immensely popular in today’s times. Everyone from
freckle-faced teenagers to octogenarians is using these sites and, in fact, they are
spending a lot of time on them. As a marketer, you just cannot avoid the potential of
these websites in making your site highly-trafficked.
One reason why social networking works as a method of traffic generation is that you
can find people with various interests here, and most of them make their interests
known through their profiles. Many social networking websites are searchable
through meta tags, which are nothing but specialized keywords. Hence, if you have a
business of selling a gardening product, you could easily put ‘gardening’ in the search
bar of a social networking site and very soon a list of all the people who have listed
gardening as a hobby in their public profiles will show up. Then you can send a bulk
email to all these people speaking about your product and can even give them your
business link to visit. Do you realize what is happening here? You are marketing directly to
people who are interested in gardening, which increases your traffic conversion rate manifold.
The best thing about social networking is that you don’t have to go anywhere to build
your list. You have it right there on the site. However, this also brings in competition.
But, if your product does spell good quality and people are impressed by the content
you provide them, you will stand out eventually.
Social marketing is a fast – almost instantaneous – method of getting traffic.
People usually constantly monitor their social networking profiles. As soon as they
get the email verification from you, they will want to visit the site and check out.
This is your ‘make or break’ moment. You have to make sure your emails are right.
The following are three of the most popular social networking sites that Internet
marketers use. Do you have profiles on them already?
Facebook (https://www.facebook.com/)
MySpace (http://www.myspace.com/)
Twitter (http://www.twitter.com/)
This is not the end. There are various niches here such as video sharing sites, photo
sharing sites and several others like that which belong to a special niche of services.