Giving Away

Sat Feb 27, 2010 8:00 pm

Giving Away
Give, and you shall receive. Now, where have we heard this before?
Whether this adage works in all aspects of life or not is a matter of personal opinion, but on the Internet it always works. When you give something away, it helps in bringing in better prospects to your online business.

But, what can you give away? It is highly important that your giveaway is something or value.
It should be something that a receiver would cherish, because this is what adds to your credibility as a service provider.

You might be having a question in your mind right now – how does a giveaway help in bringing traffic or business to your website?

This happens through lead capture methods. When you give something away, you put a link where people can download the product from. This link takes them through a lead capture page, also known as a squeeze page. Here they are asked to opt in with their email id so that they can get more such freebies in future.

Assurancesare made to the effect that their email id won’t be sold over to anyone else andthat spam won’t be sent to them. People usually give their links because they know theywill be getting something valuable for free. When you get these leads, you can marketthem through other ways such as email marketing.

So, what are the things that you can give away? Even giveaways undergo surges and ebbs in their popularity on the Internet. Currently, the best things to give away includethe following:-

→ eBooks

→ Newsletter Subscriptions

→ Free Offers on Products from Partner Sites

→ Informative Listings