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Michael Jordan is the epitome of superstars promoting sports gear. He has single handedly opened the door for hundreds of other athletes to follow in his footprints and sign huge endorsement contracts. There were others before him like Joe Namath, Walter Payton, and even John McEnroe to a lesser extent but no one has had the success that Michael has had in promoting the use of his shoes Since he has long since retired we are still seeing the sales of his shoes raise above the other sports stars such as Lebron James, Carmello Anthony, and Stephon Marbury. Michael is the ultimate trendsetter of any basketball star and you will see people wearing shoes with the Air Jordan 3 Jordan 4 Mixed symbol for many years to come. The great thing about his sports attire is that not only does it bear his name but his shoes are specifically designed to give you more support, comfort, and style when you are on a gym floor. Everything they promise they deliver and it has made him a poster child for athlete marketing.