PAY PER CLICK OR PPC

Sat Feb 20, 2010 5:33 am

Pay per click or PPC is a model in which you pay advertisers according to the number
of clicks they can generate for your website. The concept is very simple. You use
Google AdWords (http://adwords.google.com/) or another PPC software and
become a member. Then you submit your URL to them which you want to promote.
The PPC service will then find other website owners on the Internet that are
interested in promoting your website URL. These are your affiliates. They will place
your URL on their sites in the form of an advertisement and whenever any person
clicks on them, you pay them.
There are other methods to pay out; PPC is not the only one. Many services also
provide a Pay Per Sale model (PPS) where you pay out only when a sale has been
done. There is also a Pay Per Lead model (PPL) where you pay out when the visitor
takes some particular action such as providing their email id, which becomes a lead.
If you haven’t tried out PPC yet, you are surely missing the number 1 traffic
generation method which every Internet marketer worth their salt is using. It isn’t
quite difficult to get into this medium of promotion – you must start researching on
it pronto.
The following is a list of some other PPC software applications that you can use
instead of Google AdWords.
Yahoo! Campaign Optimization (http://searchmarketing.yahoo.com/)
MSN AdCenter (http://adcenter.microsoft.com/)
Omniture (http://www.omniture.com/)
Apex Reach (http://www.apexreach.com/)
Atlas Search (http://www.atlassolutions.com/services_search.aspx/)
KeywordMax (http://www.keywordmax.com/)
SearchRev (http://www.searchrev.com/)
SearchFeed (http://www.searchfeed.com/)
SearchIgnite (http://about.searchignite.com/)